WHO I AM
I
'm Pranjal Nahata, a Creative Technologist who loves turning impossible ideas into interactive experiences.
For the past six years, I've worked at the intersection of creativity, design, and engineering - building everything from viral Instagram AR campaigns and browser-based WebAR experiences to AI-powered tools and immersive digital products. My work isn't about using the latest technology for the sake of it; it's about creating experiences that people genuinely enjoy and remember.
I've collaborated with startups, global brands, agencies, and creators to solve business problems through technology. Whether it's helping a beauty brand generate millions of impressions, reimagining how a bank explains its products, or bringing physical objects to life with augmented reality, I enjoy finding the simplest solution to the most complex challenges.
I'm naturally curious, endlessly experimental, and probably happiest when I'm building something I've never built before. I believe the best digital experiences don't draw attention to the technology behind them - they simply feel magical, intuitive, and human.
MY PROCESS
Every project begins with understanding the people it's being built for. I start by identifying the business objective, user behavior, and desired outcome before exploring technology. From concept and prototyping to development, optimization, and launch, I focus on creating experiences that are both technically robust and genuinely engaging.
WHAT I LOVE BUILDING
MY EXPERIENCE
MY STACK
