Overview

RAKBANK wanted to modernize how credit card benefits were presented inside its branches. Instead of relying on printed brochures and lengthy explanations, I designed a WebAR experience that turned the physical credit card into an interactive interface, making it easier for customers to explore features in an engaging and intuitive way.

The Challenge

Banking products often involve a large amount of information, making them difficult to communicate clearly. The experience needed to load instantly in a mobile browser, support both English and Arabic, perform reliably across devices, and deliver smooth image tracking in real-world branch environments.

The Solution

Customers scanned a QR code to launch a browser-based AR experience, then pointed their phone at the physical credit card. The card became the anchor for an interactive interface, revealing animated categories that showcased rewards, cashback, travel perks, and lifestyle benefits. By combining WebAR with thoughtful information architecture, the experience transformed a traditional sales conversation into an engaging product demonstration.

Results

Successfully launched an interactive WebAR experience for RAKBANK
Modernized the in-branch credit card discovery journey
Eliminated the need for app downloads, reducing friction for customers
Created a premium, multilingual experience aligned with the bank's digital-first vision

Key Takeaway

This project demonstrated how WebAR can simplify complex products by blending physical and digital experiences. Rather than overwhelming customers with information, the experience allowed them to discover benefits naturally, making conversations more engaging and product education more effective.