Overview

Flipkart wanted to create a standout digital activation for Big Billion Days that went beyond traditional advertising. Working alongside Ronin Labs, I led the technical execution and designed an immersive AR experience that encouraged users to explore, interact, and discover offers through gameplay.

The Challenge

The experience needed to balance entertainment with promotion while remaining intuitive for first-time users. It combined world tracking, character animation, timed gameplay, voiceovers, rewards, and interactive elements—all within the technical limitations of Instagram AR and a tight launch deadline.

The Solution

Users scanned a flat surface to open an AR portal, where a life-sized Amitabh Bachchan welcomed them into the experience. Floating offers, gadgets, and collectibles appeared around him, challenging users to physically move through their space and collect every item before time ran out. Each collectible unlocked an exclusive Big Billion Days offer, turning sale discovery into an engaging AR game.

Results

Successfully launched for Flipkart's flagship Big Billion Days campaign
Transformed promotional offers into an interactive AR gaming experience
Showcased by Meta at a developer event in Bangalore
Received strong appreciation from the client for creativity and execution

Key Takeaway

This project showcased how spatial AR and gamification can transform promotional campaigns into memorable customer experiences. By encouraging users to actively explore rather than passively consume content, the campaign demonstrated the power of interactive storytelling for large-scale retail marketing.