Overview

For its Valentine's Day campaign, Swiggy Instamart partnered with illustrator Alicia Souza & Post Office Studio to create a collection of beautifully illustrated greeting cards. I extended the experience beyond print by designing an Instagram AR activation that transformed each card into an interactive, animated surprise.

The Challenge

The experience had to feel magical while working within Meta Spark's strict file-size limitations and tight campaign timelines. It also needed to deliver smooth image tracking and high-quality animations across three different card designs without compromising performance.

The Solution

Customers scanned a QR code on the greeting card to launch the Instagram AR experience. Once the card was recognized, its illustrations came to life through playful animations layered directly onto the physical artwork. The result seamlessly blended handwritten messages with digital storytelling, adding an unexpected layer of delight to the gifting experience.

Results

Successfully launched three unique AR-enabled Valentine's Day cards
Enhanced Swiggy Instamart's seasonal gifting campaign with interactive storytelling
Delivered a seamless physical-to-digital customer experience
Received positive client feedback for execution quality and timely delivery

Key Takeaway

This project showed how creative technology can enhance everyday objects without changing them physically. By adding an interactive digital layer to a simple greeting card, the experience transformed a traditional gift into a memorable moment that people were excited to discover and share.